Gatineau named finalist in "Les Plumes d'Excellence 2024" for employer branding

Tashi Farmilo

The city of Gatineau's commitment to enhancing its employer brand has been recognized as it secures a finalist position in the prestigious "Les Plumes d'Excellence 2024" contest. This contest, hosted by the Association des communicateurs municipaux du Québec, celebrates outstanding achievements in municipal communication. The announcement was made during the executive committee meeting on Wednesday, April 10, by the city's General Director, Simon Rousseau.

Under the leadership of Marie-France Laviolette, the Human Resources department has been at the forefront of this initiative. Their dedication has positioned Gatineau as a strong contender against the municipalities of Îles-de-la-Madeleine, La Tuque, and Montmagny. The winner will be unveiled on June 6 in Lévis.

Simon Rousseau expressed his pride in this achievement, stating, "We are very, very happy with this recognition. Of course, we hope to be the grand winners, but just being recognized as finalists is already an excellent mark." He also extended his gratitude to the numerous individuals involved in the project, highlighting the positive impact this recognition will have on Gatineau's recruitment and retention efforts in the foreseeable future.

In the "Visual identity, territorial marketing and brand image" category, Gatineau's employer brand identity stands alongside other notable finalists:

• Municipality of Îles-de-la-Madeleine/Maritime Community of Îles-de-la-Madeleine: Creation and implementation of the Structure for the reception and integration of people from immigration to the Îles-de-la-Madeleine
• Town of La Tuque: La Tuque – Real inside and out
• MRC de Montmagny: Territorial marketing strategy deployed by the MRC de Montmagny

This recognition serves as a testament to Gatineau's innovative approach to employer branding and its commitment to creating a positive and attractive work environment.

Photo caption: Gatineau's city's General Director, Simon Rousseau announced during the executive committee meeting on Wednesday, April 10 that Gatineau is a finalist in the prestigious "Les Plumes d'Excellence 2024" contest for its employer brand.

Photo credit: Screenshot of the executive committee meeting